Pro Active Analytics
Two common complaints about web analytics are the following:
- Not enough time. “I have too much going on to be able to look through each KPI each
day.”
- Too much data. “We are a large site with millions of users. The amount of data we are collecting is staggering. It is very hard to see changes and understand what we need to do to address adverse changes.”
NuConomy has developed a revolutionary technology named Proactive Analytics. Its
purpose is to solve exactly these two problems. Every day we run a patented, sophisticated
data-mining engine that looks through all of your site data, including the business
goals you input, and surfaces the most important things you need to know about your
business.
For example, changes in the geographic/demographic composition of your
visitors, changes in the engagement with content, etc. When adverse data appears,
you can then address these changes by creating a new ranking formula to optimize
for that goal and then, via the two-way API, ensure that goal occurs.