Segmentation Capabilities
One of the powerful features of NuConomy is the ability to dynamically create custom segmentations for your website, including user segmentations and site activity segmentations, on top of the default segmentations built into the product. This allows you to explore your business from different perspectives, resulting in much better insights as to what you need to do in order to achieve your business goals. Unlike other platforms, the segmentations are easy to do and very flexible (e.g. novices can easily create user-defined segmentations).
Built in Segmentation
Geography
By default, NuConomy automatically tracks the geographic location from which every
tracked activity occurs. This allows you to slice reports in the system by geography.
For example, you can easily find out in which countries (or regions of a country)
you sell more products and in which you need to put more effort. No additional code
is required to enable geographic segmentation; it is done automatically.
Content Type
NuConomy allows you to segment your website by content type. For example:
- An e-commerce site may want to see the activities that happened on each product/category page or the home page.
- A social network may want to see the activities that happened on each video, photo, blog post or profile page.
NuConomy allows you to create as many content types as you wish. You can manage them under the administration tab in the Studio. For more help, read here.
In order to track content type you need to use the following code:
NUCONOMY.ContentType = “1”; // 1 is the id of the content
type you want to assign to the tracked content.
We generally recommend you place this code where your other analytics tags, if any, are located (e.g. just before the body tag of your page). However, the only requirement in terms of where to place this code on the page is that it must appear (1) after the code that imports the NuConomy JavaScript and (2) before the call to the LogActivity method.
Custom Segmentation
NuConomy Studio allows you to define segmentations, too. You can define up to five additional ways to segment your data. Some popular uses for this powerful capability are:
- Segment your business by different business categories. For example: An e-commerce site might want to understand which categories are performing better (electronics, home décor, etc.) and why.
- Understand how users’ behaviors change between different versions of your site (e.g. multivariate testing).
- Understand how different demographic (e.g. age, income, sex) groups behave.
To manage the different custom segmentations, visit the administration tab in the NuConomy Studio. For more help, read here.
In order to track custom segmentation you need to use the following code:
NUCONOMY.ActivityParameter1 = “SegmentName”;// track the first segmentation you defined inside the Studio. NUCONOMY.ActivityParameter2 = “SegmentName”;// track the second segmentation you defined inside the Studio.
Code examples
If you defined the first custom segmentation inside the Studio to be “category”, you need to use the following code to track categories:
NUCONOMY.ActivityParameter1 = “Electronics”;